The best part about a lob is the versatility that comes with the haircut. Super sleek or effortlessly beachy waves might currently be the most popular ways to style the shoulder-grazing length, but there's a new look that all of your favorite celebs have been wearing. Behold, the flippy lob.
Part Old Hollywood and part early 2000s Diela*s catalog, the style is best described as Marilyn Monroe meets Mary-Kate and Ashley Olsen in Winning London and Our Lips Are Sealed, arguably two of their best movies.
Need photographic evidence? Kendall Jenner, Chloe Grace Moretz, and Zendaya are a few of the celebs that worn the look.
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“This retro-modern style is a fresh look on a lob because I think we've been seeing a beach wave so much. It gives the cut a more individual style,” says celebrity hairstylist Gregory Russell who styled Moretz’s floppy look for the Variety Power of Young Hollywood event in L.A. To give the style its retro feel, Russell suggests a deep side part rather than a center one.
Just like the lob cut itself, a flippy style is universally flattering. If you're going to recreate the look at home, Russell suggests prepping your damp hair with a soft-finish mousse like Ouai's ($28; sephora.com) to boost volume. For a more undefined approach to the style, you can prep your hair with Ouai's Wave Spray ($26; sephora.com), which is exactly what celebrity hairstylist Jen Atkin did when creating Jenner's retro-inspired look for the premiere of Valerian And The City Of A Thousand Planets.
Since volume plays a large role in executing the flippy lob look, Russell suggests setting hair with hot rollers to create extra body—just like your grandma would. Both stylists used T3 Volumizing Hot Rollers ($119; sephora.com) on their respective celebs. "These incredible hot rollers are a fast and effective way to add a retro bounce to your lob," says Russell.
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Once you take the curls out of rollers, give them a blast of texturizing hairspray and use a boar bristle brush to back comb them and mold them into a wave. To keep the style smooth and flyaway-free, Russell recommends running a lightweight serum like Kérastase Elixir Ultime Oil Serum ($50; sephora.com) over your hair.
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Bonus: A flippy lob looks even better on the second day. To ride out the style with a slightly more undone finish, Russell recommends thinking ahead by adding a few a few blasts of dry shampoo to your strands after using the rollers. This will help your hair stay bodied the next day. His favorite? Elizabeth and James Nirvana Rose Dry Shampoo ($28; sephora.com).
If you are ready to relive one of the most popular hair trends from your youth, keep scrolling to see how Hollywood is wearing this vintage hairstyle.
Millie Bobby Brown
Chloë Grace Moretz