If you’re looking to hit the fashion campaign jackpot, you’d better be the spawn of a huge celebrity—or a millennial with millions of Instagram followers.
The latest evidence of this is Tommy Hilfiger’s new spring 2018 Tommy Jeans campaign, which includes a lineup of eight cool kids that have style written into their DNA. First up? Christian “King” Combs, the 19-year-old son of none other than P. Diddy, who you may remember is the man behind Sean John and all the swag that came with it in the early 2000s.
Christian, by the way, is already signed with IMG models and has walked the runway for Dolce & Gabbana. The campaign also includes Gabriel-Kane Day-Lewis (yep, the 22-year-old son of Daniel Day-Lewis), plus Pyper America Smith, a bassist in the band The Atomic who just so happens to be runway superstar Lucky Blue Smith’s older sister. The other kids in the gang include models Lina Hoss, Sup Park, and Diana Silvers.
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What’s noteworthy about this portfolio of images, photographed by Devyn Galindo, isn’t just that they’re wearing baggy heritage pieces that could have passed as must-haves 20 years ago, but also that it’s simply diverse, a win for Tommy Hilfiger.
Scroll down to see more images from the spring 2018 campaign—and shop Tommy Jeans at tommy.com.